Monday, April 2, 2012

Planning A Successful Event - Part 3: Sample Sponsorship Letter

Whew...it has been a long time since the last post! We've got a lot of positive things going on, but I had to get back to what I promised we would do before doing anything else today. (And Lord knows there are a lot of other things to do). My prayer is that this post is shared by many who have the desire to improve the event they are already hosting, or fund an event they know would not be possible without partnering with organizations wanting to make sure their brand is visible at your next function.
Description of Your Event Example: On Saturday, July 21, 2012, Heaven Sent is having a CD Release Party at Faith Temple Baptist Church from 3-6 p.m. and we are inviting YOU to be a sponsor of this wonderful gathering. Faith Temple Baptist Church is located at 11 Heaven's Circle, St. Louis, MO. The cd is entitled, "Swaggerific with Christ" and is the group's sophomore album release. This awesome 15 track cd features guest artists, Dina Shaw and Kendra Lyle on track #3 entitled, "Give It All to God". Guest appearances will be made by Deitrick Haddon, Canton Jones and Mali Music. Immediately following the performances, cd signings will take place along with a Praise Party in the lower level of the church. This event will be taped and will air on KCME-TV in Anaheim, California on Saturday, July 28, 2012 at 9 p.m. (Somewhere in here, be sure to include how many people you are expecting to attend).

Organization or Group Background Information
Heaven Sent is a Contemporary Gospel/Holy Hip Hop group consisting of 7 members (I'll let you list the names of your group members here) who have been ministering through song and rap for over 7 years here in the St.Louis area and across the country. In July 2011, they were the special guests on the same ticket as Kirk Franklin when he appeared at the St. Louis Convention Center and in December 2011 they collected over $10,000 in donated cash and toys for inner city youth around the city.

Closing
Your contribution will help make this event a huge success. Please refer to the attached document to review the different types of sponsorship levels offered. We will be following up with you on May 22nd to make sure you have received our package and ask if we can count on your support for this event.

Attachment Including Sponsorship Levels
  • Gold Sponsorship - Includes Banner displaying your company name and logo and placement above the stage (will be visible throughout the television broadcast), 8 tickets to the show, V.I.P. reception before the event, your logo with a link to your site on our homepage for one month, your logo on our site, your logo on our flyer (20,000 will be printed) and an opportunity to address our audience in a 2-3 minute presentation.
  • Silver Sponsorship - 6 tickets to our show, your company's logo with a link to your page on our site's sponsor page for one month, your logo on our  flyer (20,000 will be printed), once our show has aired, we will upload it to Youtube and include your company's name in our credits.
  • Bronze Sponsorship - 2 tickets to our show, your company's logo on our sponsorship page of the webiste and on 20,000 flyers. 
There are other things you can include with your sponsorship proposal. Keep in mind, once the money starts to roll in, you can really offer more than what you may be offering in the example I am using here. Ultimately, whatever you offer will be paid for by the sponsors. You can run commercials, include email blasts, advertise on your Facebook page. Create a commercial on your Youtube channel. What you do and how you do it is up to you? Whatever you do, make sure your offer is attractive, has value and makes sense to your potential sponsors.

If you run into a snag with the writing, reach out to us. This is definitely one of our company's specialties. For further details about additional services, please visit: www.UGTKONation.com or you can call or text 214.779.2097

When we return, we will start to get into event promotion. You will need to make sure you have covered all of your bases to have a successful event.

Everytime we close out our posts we try to include information of ways to expand your ministry. Right now, I'm including some DJ contact info to you so you can get some spins of your latest project. The Terry Price Show ajohnson@ugtkonation.com (Be sure to include "The Terry Price Show" in the Subject Line - at the time we are accepting mostly Holy Hip Hop projects) , Jonathan Moore (accepting all genres for WLUV Radio) - j3llc2010@gmail.com , Dunamis Live of the Fishbowl Network - dunamis.live@yahoo.com , DJ Dre - 67865djdre@gmail.com and Gospel DJIsaiah










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