Let me preface this blog with, "If it doesn't apply to you, please don't get uptight, but if it does, please take heed." To the bearer of this shirt, "Dude, I feel your pain."
Question: What's going through your mind when you tag 50 people in a post and the photo gets added to their picture album? What's going through the mind of the innocent facebook page owner who is catching some zzzzz's when you post it, but when they wake up, they've got a ton of notifications in their email with, SO AND SO COMMENTED ON A PHOTO OF YOU. I will tell you; as a newbie to facebook, my heart skipped a beat the first time I received this type of email. All sorts of thoughts were racing through my head. Before the Android, when life was so much simpler, I rushed home and pulled up my page on the desktop, only to discover, one of my buddies was having a Pool Party. It was TEXAS SUMMER HOT, and everyone he tagged in his photo of bikini clad models, had something to say about ME. Lol!
A lot has changed since then; I got familiar with the remove tag link, and for repeat offenders, I just "unfriended" them, if you will.
The world of marketing and promotions is very competitive. Everyone, big and small, known and unknown, is vying for our attention. If you take this into mind before coming up with your marketing plan, you will be ahead of the game. Remember, constant interruptions of one's time can be annoying and may injure your brand. Stop trying to cut corners, as Granny would say, and begin to focus on setting yourself apart from the masses.
A BETTER WAY
Do post in the groups. There are so many of them out there, I will have to write a follow up article and list new Facebook and Linked In groups of interest to share with you all. For now, I will just mention a very helpful service for those of you who are posting announcements to 25 or more groups on a daily basis. It's called HootSuite and although it is not free, you should seriously consider signing up for it if your marketing team only consists of you, and a handful of other people. In fact, by the time you receive this announcement, if it is the first post of the day, I will still be in my bed sleeping. Yes folks....that's the beauty of it all. It is fully automated. Hootsuite allows you to post to all your groups simultaneously and also, allows you to schedule it for whatever day and time you would like to release your info to the general public.
When you have some time, click on one of the ads to the left of the screen and see where it leads you. (Don't click on mine please, because we have to pay for those every time you do. If you are reading this, we are probably FB friends anyway, and all the info is there. Lol.) After you've checked out the link, come back to Facebook and scroll all the way down to the bottom of the page and click on the word "Advertising" which is highlighted in blue. Here you will be able to establish the length of your ad campaign, target your demographic based upon their zip codes and interests, or market to a broader group of people based upon their city and state. Look...you can even market your services or product to different countries. If you have the desire to beef up "Likes" on your page, check out the Facebook advertising section, and set a budget. After you have identified who you would like to market to (men, women, single people, married, young adults), you will see a figure to the right of your screen, indicating the number of people you can potentially reach and the estimated bid amount for each click on your ad.
Please check it out and tell me what you think. We have definitely noticed a difference in our numbers after using this service. However, if there is any doubt about its effectiveness, the moment your ad is approved, you have access to statistical data. I encourage you to review it to assist with the tweaking of your ad.
There are a lot of events going on. People are starting to catch on to the idea of having yet another way, of keeping in touch with their friends, but please people, take a moment or two to give your friends info about what it is you would like for them to join. Be clear and brief. More than anything else, I need you to make sure the name you select for the Title of your event, gives me and other folks a clue about what is going on. One other thing, if you want people to attend a one time event, i.e. - Your Radio Event, make sure you schedule two events, one for the day of and the other a couple of days before, or on the day of your event, post an announcement about it, so everyone who has already joined, will know they need to get ready to tune in.
I want to give props to a few artists and managers who are out there consistently and persistently (LOL) doing their thing on the self-promotion side. If your name is not on this list, it doesn't mean you weren't doing your thing, it just means, there will be plenty of more blogs for us to get a chance to mention you. (Smiles)
- Godz Messenger
- Laurie Marks Vincent
- Joyce Spencer
- Phea Shelton-Kennedy
- Brigitte Serious James
- Clinton NineUp Hopkins
- Team Zoe
- Realest Realist
- In Tune Music and Publishing
- IGP Media Group
- Danderfield Visions
Shout outs to all of you who have submitted video footage to us for the show. Thank you again.Things are shaping up nicely, but the lack of cultural diversity is the main hurdle we have to cross before we launch the show. (Don't have me look up your zip codes, brother and sisters from another mother). On the arts ministry side for submissions, rap is at the top, christian comedy is coming in second and singers are coming in last. Where are my singers and worship and praise leaders? Poetry, I don't worry about at all because we recently taped our poetry competition, and outside of the competition, they are starting to roll in as well.
God Bless you and please keep these individuals in mind if you are trying to promote yourselves: Join this group on Facebook: "Casting Call (Rizen Star Talent News)". Let me insert here that this is not the type of group you post videos and links in all day long, rather it is a site that list opportunities for up and coming artists. So go there and look around and see what type of information you can gather. Do send your tracks and bios to the following folks: Dunamis Live at email@example.com of The Fishbowl Network , Manuel Ringgold firstname.lastname@example.org of Radio One and Jonathan of J’s Place (WLUV Radio) at 313.618.2270. Also, Prayzefest Gospel Network and The Yes Hour are interviewing artists for their shows. Just send an email to email@example.com and firstname.lastname@example.org