Monday, June 11, 2012

Help! I Needed Management Yesterday!

As you probably already know, the further along you get in your career, the more of a need there is for management for both goal setting and accountability purposes. But what exactly does a manager do and how much should you pay for his or her services?

The first thing you should consider is what type of management you are seeking. Do you need a Personal Manager, or do you need a Business Manager? A personal manager would be the type of person who follows up with contacts you make after you've done an event. He or she may also gather detailed information you pass on to him or her about possible opportunities to gain more exposure or earn income for your gift. The business manager on the other hand, is the one who reviews contracts and riders to make sure everything is in order. If you are doing a show, the business manager is the one who will send out the paperwork outlining the payment plan, and if the remaining balance is required upon arrival of his or her artist the day of the event, will be the first one to shut it down by saying, "My artist will not be stepping on your raggedy stage until the rest of the money has been paid." A business manager may also protect the image of the artist, since you don't have a PR manager until you reach the big leagues. The business manager's role is much more proactive, whereas the Personal Manager is more like an errand runner who doesn't do too much physical running around, but keeps up with your daily administrative needs. Some of you may be lucky to find the best of both worlds in one person willing to serve as both Personal and Business Manager.

As an artist, you need to understand that where you are trying to go, may be easier to get to, by employing the services of someone willing to invest time in assisting you with coming up with a strategy on how to get there. Ask your manager to help you to come up with the ideas about the best way to market your gift and be sure to follow through. Keep in mind "Ambient Intimacy" works fine on Facebook and email, but the two of you should have at least one phone conversation per week to make sure everything is running smoothly and on track. Your manager probably already gets a ton of emails and Facebook notifications, so if you wish to keep yourself at the top of that manager's priority list, if an in person meeting is not possible, at least a weekly phone meeting should do.

Now I bet you are wondering, how much should one pay for management services. It really should be based upon your budget since you haven't made the big time yet. However, because I am a manager, I will suggest you pay an amount that reminds you of why you even have management. Okay...before you jump down my throat with, "I hear you talking, but I'm from the "Show Me First State"---- You know, show me what you can do, and then I'll pay you." That may work fine with someone who is experimenting, but with someone who isn't and has a proven track record, you may be told instead of asked, what the fee will be and how often it is due.

Artist Management can be a very labor intensive job, so be respectful of the dynamics of human nature. Like my grandmother used to say, when you need something from someone, be sure to sprinkle your words with a little sugar and remember you can never get blood out of a turnip. (If neither of these old adages makes any sense to you, Google that when you have a moment. Lol.)

UGTKONation provides management services, but at the present moment, is not in a position to take on new artists, because of our current involvement with the production of our very own Gospel Television show. If you would like to find out how you may participate in our show which will allow us access to 2.8 million homes, please text or call 214.779.2097. For encouragement, details on what's happening in the World News as it relates to Christianity, and witty, shareable quotes, please follow us @UGTKONation 
God Bless you all until the next time.


  1. YOU ALWAYS ENLIGHTEN ME!!! THANK YOU FOR THIS POST! *and yes, I am shouting* I am currenly managing gospel choir and my daughter just started an artist management company. I am inboxing this post to her now!

  2. As usual Arielle, awesome and accurate info for the indie artist. I too am seeking exceptional and experienced artist management, and the process is daunting. So anybody out there that may be able to fit the bill, hit me up at Two-time Stellar Award Nominee Terri Carroll. Blessings Sistah A!

  3. Thank you for the information, very needed. I'm a indie artist and looking for a manager ( the right manager) if anyone interested, you can text or call me @ 3212166243 or check out my music on Facebook and leave me a message.

    Kimberly Mann

  4. All of you are just too kind. Thanks for all the positive feedback. God Bless you.

  5. Arielle, your blog was short, sweet and to the point. I would like to also add, "How can two walk together unless they agree." Beyond the agreement of compensation of the manager, there has to be a shared spiritual commitment to the partnership between artist & manager. This can only happen with prayer and much conversation before a signed contract for representation even takes place. This could be a wonderful, "iron sharpens iron" collaboration or a "rock, paper, scissors" mess.

    1. I Love It! You are absolutely right. It's like a marriage where the two can either go through life with a lot of tension or fit together like a hand in a glove. Yes...nothing long lasting comes about without much prayer.